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Just a year ago, the Cooperativa Concepción Jirón Sanchez decided to invest in new packaging for two of its more popular cereal products: pinolillo and pinol. In just six months, sales for these two products skyrocketed by more than 150%. The new packaging made it possible to export these products and sell in supermarket chains throughout Central | America. Now, we want to make another product available for export. Our investment of U$5,000 will provide the necessary capital to design and produce new packaging for a third product, semilla de jicaro, allowing the cooperative to expand its role in international markets and sustain the growth it has experienced over the last five years. |
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