Introducing true trade: fair trade with complete transparency.
With most products you buy, at least 80% of the price goes to marketing and branding - convincing you that you need the product, and telling slick stories about the company's 'identity' and 'values'.
The whole process of production - the raw materials, the factory, and the workers who make the product - can account for less than 10% of the price you pay.
This expensive project of corporate branding has reshaped the global economy, replacing relationships between producers and consumers with relationships between consumers and brands. The producers, and the reality of their working conditions, have been disappeared.